Marrying technology with outdoor adventure, Eagles Nest Oufitters introduces ‘ENOpia: All Points of Relaxation’ to the Apple Marketplace.
Asheville, NC – July 23, 2013 – Spending a decade perfecting outdoor parachute hammocks and pushing the limits of hammock accessories, the creative minds behind ENO turn their attention towards their cell phones, announcing the release of ENOpia v2.0, their first mobile application.
Updated from the original ENOpia mobile app released in 2012, ENOpia v2.0 is a mobile tracking application that allows hammock lovers all across the globe to record and share their adventures and favorite outdoors spots. It utilizes Apple Maps and GPS technology, locating users automatically to streamline their experience and explore unchartered areas of relaxation. With the ability to store an image collection and roam the ‘ENOpia’ map, the App breaks the mold for the 14-year-old company who has until recently only made physical outdoor products.
“We’ve noticed the counter culture behind the hammock lifestyle and the stoke for the hammocking community and we wanted to create a platform for it to develop further,” said Peter Pinholster, president and co-owner of ENO. “Hammocking has turned global and we want to help connect everybody.”
Since the release of v1.0 in July of 2012, the application has undergone a major facelift, improving both its aesthetics and functionality. Users are encouraged to explore the new, full color map, pinning their own hammock images, ‘liking’ other’s suggestions and discovering outdoors spots using the integrated GPS coordinates stored with every image. V2.0 also features a new ‘timeline’ component – an Instagram-esque stream of the other’s pins – and an area to create a personal hammocking diary, storing uploaded photos in a private timeline.
In addition, the latest version gives users the ability to portably locate an authorized ENO retailer while on the go. By supplying their current zip code, retailers can be located up to 500 miles away and are displayed as pins on the ENOpia map. Users can then click on individual retailers to obtain directions and contact details.
“We want to continue to build our community and link up as many of our retailers with new customers as possible,” said Pinholster. “Hopefully ENOpia makes it just that little bit easier.”
The company will be displaying at ENOpia: All Points of Relaxation at this year’s Outdoor Retailer Summer Market in Salt Lake City, UT, from July 31- Aug 3.