ENO and SweetWater Brewing Company Create the Ultimate Relaxation Station with the SweetWater DoubleNest Hammock

Asheville, N.C., December 14, 2013 – Don’t worry, there’s plenty of room for two in the new SweetWater DoubleNest Hammock from Eagles Nest Outfitters (ENO), the first hammock from the ranks of ENO produced with a brewing company. Designed with both company’s beliefs in mind, the cobranded creation is the ultimate nest for unwinding and enjoying a cold one.

The palatial hammock features both SweetWater’s and ENO’s logo, and comes with an attached compression stuff sack for easy packing and transport. The bright color combination of Light Navy, Emerald, and Sunshine Yellow was picked to remind hammockers of their favorite Sweetwater brews; 420, IPA, and BLUE.

Although hammocks and breweries aren’t a traditional pairing, Doug Wright, SweetWater’s Director of Retail Merchandise, believes it to be a natural fit and hopes the hammock’s creation spurs on some customer overlap.

“Prior to joining the SweetWater Brewing Co. team, I spent eight years in the outdoor industry where I was fortunate enough to engage with some of the world’s best outdoor gear brands such as ENO,” said SweetWater’s Director of Retail Merchandise Doug Wright. “Given SweetWater’s love for the outdoors and my experience in that industry, it was an organic fit for us to feature ENO’s products in our line and move forward in developing a collaborative relationship with them. Here at SweetWater, our mantra ‘Don’t float the mainstream’ flows well with ENO’s ‘relax’ creed, and ultimately it’s our hope that consumers take a moment to unwind in their ENO hammock while enjoying one of our fresh and tasty SweetWater brews!”

Founded in 1997, Sweetwater Brewery has garnered national attention for their hoppy, aggressive ales that reflect the Atlanta-based company’s mantra: “Don’t Float the Mainstream.”  A collection of brews including 420, BLUE, and IPA, are available year-round, while beers from the “Dank Tank” and “Catch n’ Release” series are available on a limited time basis.

“Beer and hammocks go hand in hand – the combination evokes a sense of relaxation, simplicity, and good times that can’t be beat,” says Natalie DeRatt, Media and Marketing Manager for ENO.  “We were thrilled to have the chance to be a part of this fun and original collaboration with Sweetwater Brewing and hope to have many more collaborative opportunities in the future.”

About ENO:

Eagles Nest Outfitters, founded by brothers Peter and Paul Pinholster, began operations in the summer of 1999. Growing steadily from a one-van, two-man operation to the leading provider of ingeniously crafted parachute hammocks and outdoor accessories, the company offers the highest quality relaxation products for adventure travelers and outdoors lovers everywhere. The company’s products are sold in over 1500+ specialty outdoor and sporting goods retail stores nationwide and online at eaglesnestoutfittersinc.com.